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"KAMERA signs global distribution deal with football news specialist

Online and mobile TV specialist Kamera has reached an agreement with UK-based Scandinavian Press Agency (SPA) to handle international distribution of its sports video news service, Kick Off.

Kick Off is a daily service dedicated to covering news events about English football, including news coverage of the Premier League, the FA Cup, the Champions League, the national team as well as other news and events.

Kick Off is a newly-launched English edition of the popular Scandinavian online football magazine with the same name, which has proved very successful over the last two years. Content includes: Press conferences, Interviews with players and managers, Talks to and analysis made by independent football experts, and other interesting features that capture the soul of English football.

Kamera, which distributes a host of time-sensitive international sports, news and entertainment services to over 50 web sites and mobile operators worldwide, will be pitching Kick Off to both online and mobile clients. The service will be translated into local language versions if appropriate.

“We are very happy to partner with SPA for Kick Off. Football is one of the most popular viewing categories worldwide and we believe it will be very attractive to our clients across a wide range of platforms and territories,” says Henrik Eklund, CEO of Kamera.

“We are very excited about this partnership with Kamera. Their ability to distribute both online and mobile, as well as their existing client network suits our service very well. As the interest in English football is huge almost everywhere, we want to reach a wide distribution”, says Trygve Sörvaag, MD of SPA.

On the sports content front, Kamera has notched up a solid track record distributing its sports service SportCall, as well as working with SNTV the world’s leading sports news video agency, IEC in Sports, and recently a distribution deal was signed with one of the European leaders in sports rights marketing SPORTFIVE.

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