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“Kamera’s WOW!TV makes Spanish debut

Spain’s largest mobile operator Telefonica Móviles España has signed up for Kamera’s live entertainment channel WOW! TV, which is to debut in Spain shortly.
The launch is part of a major mobile TV roll-out initiative planned by Telefonica Móviles España, which has over 21 million subscribers, in which 12 live TV channels will be available to its 3G customers.

WOW! TV is Kamera’s premium channel reporting on the latest music, movies, fashion and celebrity news and gossip. The service is currently carried by over 20 mobile operators worldwide, in four different continents, either as a clip service or as a live streamed channel.

A new Spanish language version of the channel is being produced for Telefonica Móviles España, bringing the total number of versions to six, including English, Swedish, Danish, German and Arabic.

“Mobile TV really shows the value of 3G networks. Our customers will be able to watch their favourite programs wherever they are, whenever they want”, says Gonzalo Peña Kaiser at Telefonica Moviles España. “The addition of this new live mobile TV channel shows our commitment to deliver a true mobile TV experience with a broad eye-catching TV grid.”

Kamera’s CEO Henrik Eklund, added: ”We are very proud that Telefonica Móviles España has chosen Kamera’s entertainment service WOW!TV as part of its live mobile TV channel offering. Based on the strong appetite for celebrity news in Spain, and the phenomenal success of WOW! TV in other territories, we are confident that the channel will deliver good results for Telefonica Móviles España.”

Kamera’s advanced technical platform and its pact with the world’s leading news agency Associated Press, allows it to process and package an extensive array of time-sensitive, localised online mobile video news content.”
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